With the popularity of wearable equipment, more and more people wear smart watches that can monitor heart rate and pace when they exercise. Some start-ups have begun to introduce smart home fitness systems, replacing traditional gyms with smart fitness equipment and live online broadcasting.
In fact, many people at home have tried to exercise, just to do their own actions against the video tutorials. What's the difference between these intelligent fitness devices?
Tonal, a San Francisco fitness equipment startup, launched its home fitness system this year, which consists mainly of a screen that can be hung on the wall and a handle that generates electromagnetic force. It also has no barbells or dumbbells.
The biggest difference with traditional fitness equipment is that when users use Tonal system for strength training, they pull the electromagnetic resistance controlled by algorithm instead of the physical weight provided by metal plate and spring. The system can adjust the resistance according to the data analysis of different parts and training.
And the big screen is for users to choose different fitness courses, you can also customize one-to-one fitness coach video guidance. But it's not cheaper than a traditional gym. It retails for $2995 and costs $250 to install. If you subscribe to a personal trainer, it costs $49 a month.
But more and more Silicon Valley start-ups are taking part in it, such as Mirror, a company that has launched an intelligent fitness device with a fitting mirror, which is actually an interactive teaching of different fitness courses through a large screen.
Another startup, Peloton, has launched a treadmill for nearly $4,000 that simulates real gym effects with 32-inch screens and realistic sound effects.
In addition, Peloton encourages users to socialize through microphones and cameras on their devices during fitness. Peloton is now valued at more than $4 billion and is expected to go public next year.
Throughout these smart fitness start-ups, they have adopted the business model of selling smart fitness hardware and subscribing to fitness courses. Although the prices of these devices are relatively high, the rise of Silicon Valley shows that there is a certain market demand.
For those users who are busy at work and have no time to go to the gym, but lack motivation because of lack of coach guidance and supervision, these intelligent fitness systems just meet the needs.
Although this model is not yet popular in China, fitness apps are not new. Keep, a fitness product, is now offering fitness tutorials as well as KeepKit treadmills for home scenes.
Move It, an intelligent home fitness hardware developer, has also introduced fitness equipment with built-in sensors, including elastic belts, abdominal muscle wheels, push-ups and rope jumping, which can recognize more than 40 fitness movements and movement frequencies. Last year Move It was invested in millet and became a member of the millet ecological chain.
According to Erie Consulting, in 2017, China Mobile's fitness users were close to 100 million, while the annual number of members of traditional gyms was less than 9 million. The popularity of fitness equipment in China is not high, so intelligent fitness in China also has a certain market potential.
However, in addition to the fitness system of the main family scene, some offline gyms have begun to introduce similar intelligent fitness equipment, such as the intelligent gym pigsty is through smart bracelets and mobile phones to control a variety of fitness equipment. Wang Feng, founder of bare pigsty fitness, believes that by 2020, the market share of intelligent gymnasium will surpass that of traditional gymnasium, accounting for about 38%.
Can these fitness models, which rely on wearable equipment and the Internet, really replace traditional gyms? The answers may vary from person to person.